Home » How PCD Pharma Is Helpful For Small Pharma Companies?
PCD or Propaganda-cum-Distribution pharma business model has gained immense popularity in India over the last two decades.
Under this structure, large pharmaceutical companies pass their marketing and distribution rights to small or medium-sized companies. Their rights are passed concerning a given geographical area.
PCD may give exclusive market rights to the company. In India, PCD pharma franchisee is highly used for the right of distribution and promotions.
This means that the franchise company has the power to choose a particular geographical area for the distribution of products.
Therefore, one can start a business limited to a geographical area where they feel secure.
The first benefit of this model is that there are no rigid sales targets. Therefore, a company can focus on quality and innovation without working under pressure.
Even a small enterprise can grow progressively and prosper even in a very competitive market.
Because there is no target pressure, the firm does not need to take unnecessary risks.
So, the PCD Pharma model is more appropriate for small-sized enterprises.
Want to explore opportunities for growth in the pharmaceutical business? Then consider an India PCD pharma company.
Low capital investment
Smaller pharmaceutical companies often face financial constraints while trying to build proper manufacturing facilities or develop their product lines.
Through the PCD model, they can leverage the products and brand value of larger pharmaceutical companies.
A smaller company doesn’t have to invest heavily in research and development or manufacturing infrastructure.
Access to a wide product range
A PCD pharma business model gives exposure to various products that large pharma companies produce. Therefore, they can build an extensive product portfolio. Companies can also create a broad customer base without investing huge amounts in research and development.
Improved brand image
Irrespective of the size of the PCD pharma company, it is feasible to cultivate a strong brand reputation by collaborating with esteemed Pharma Franchise Companies through the PCD model. Consequently, a small company can align itself with well-established brands and reap the benefits.
This affiliation will foster trust and credibility within the market, facilitating easier acceptance of their products by healthcare professionals and consumers.
Marketing and promotional assistance
Large pharmaceutical companies offer marketing and promotional support to their PCD associates. This support may include marketing materials, product samples, training programs, and even assistance in the organization of events and conferences.
No regulatory hassles
It is well known that there are many regulatory compliance requirements and rules for a pharmaceutical company. From getting a license to getting certifications, there are various complicated and time-consuming processes.
By employing a PCD Pharma business model, large pharma companies take care of these challenges, relieving small companies from such burdens.
Concentration on sales and distribution:
A small business must concentrate on sales and distribution only after adopting a PCD model. The duties of effectively marketing and distributing products will be taken care of by large corporations.
Also, whenever you have agreed to outsource the development work for us, we will require you to provide authorized brand names and specifications in written format along with other documentation specified in third-party pharmaceutical documents. Once the agreement is finalized, a “marketed by” is issued through four stages:
In addition, the following explains the overall approach of cost estimation for the product:
A PCD pharma company is a good growth opportunity. If you have a small pharma business, we believe there is no better chance for you than this. PCD pharma Franchise requires less capital, and reduced risk, but typically high returns. The profit margin is significantly higher than in any other type of enterprise. You simply need to seek out the most favourable PCD pharma franchise opportunity.
We hope you found this article helpful in clearing your doubts and confusion regarding the PCD pharma franchise.